Methodology

Research Network | Expert Analyses

At Marketmedia24 we have at our disposal a perfectly organised and certified market research resource – the most important primary research methodologies are detailed below. We work with associations and organisations from both industry and retail, assessing statistical material, and discussing medium-term forecasts and longer-term outlooks (scenarios) with sector and subject-experts, always while keeping an eye on relevant influences on the market.

The expert authors of our reports are the foundation stones of our research network. Some of our authors have been established in their fields for decades in their roles as professionals, journalists, or consultants. They attend national and international trade fairs, they speak with leaders from industry, retail and the research sectors, they assess well established and new sales channels, they sift through relevant industry publications, conduct interviews with researchers and developers, and have many other sources from which they gain their in-depth knowledge of the sector. » Contact Us

Primary Research

Telephone Interviews
Marketmedia24 conducts telephone interviews in our very own telephone studio with 70 workstations and permanent members of staff, using CATI (computer-assisted telephone interviewing) to carry out the interviews.
Face-to-Face Interviews
Marketmedia24 carries out face-to-face interviews using highly trained teams – whether it be at point of sale, in public, or wherever the target group is. The interviews are carried out using laptops, tablets (CAPI) or hard copy questionnaires.
Online Surveys
Together with one of our partners, Marketmedia24 conducts an online panel with around 157,000 people in the B2C sector, and 55,000 in B2B. We will work with you to develop the questionnaire and undertake the programming and data hosting.
Written Surveys
Marketmedia24 can collaborate with you to conduct written surveys – from developing the questionnaire together, to aspects such as incentivisation, presentation, coordination and evaluation.
Focus Groups
Marketmedia24 supports you when a target group is hard to pinpoint. Our market research practice involves recruiting members of the target group, organising focus groups, and moderating them, in accordance with your particular concerns.
Mystery Shopping
Marketmedia24 can slip into the role of your customer. Our first-class mystery shoppers are all highly trained, and they experience first-hand the quality of your products and offerings, as specified by you.
Frequency Analysis
You can count on Marketmedia24 to count for you: together with you we will choose the perfect counting method for your purposes, and establish the desired study locations. We have teams available throughout Germany to carry out this work.
Conjoint Analysis
Marketmedia24 identifies your customers' preferences and provides predictions of purchasing behaviour. We examine within real purchasing situations how important a product feature is, so that you can then refine your approach to your product and target group policies.
Digital Demand Analysis
Marketmedia24 offers AI-based digital demand analyses – they are worldwide, and cover everything from products, brands, and themes to services. The analyses cover many years, both in terms of prior trends, and the forecasts for future developments.